Eurowise Q1 Shoot Breakdown Part 2: SHOOTING FOR THE TONES OF A LOCATION
The Location
For this session, the environment had to work with the vehicle and the clothing instead of competing with it.
Because I was shooting an all-black G55, I relied heavily on Mother Nature to give me the right lighting conditions. The cloud coverage created a soft, even light that kept reflections under control and allowed the textures of the clothing and the body lines of the truck to really show.
The location ended up being a subdivision of modern townhomes with a really unique color palette. The green paneling, neutral brick, and muted tones worked perfectly with the earth-tone pieces we were highlighting for the apparel.
What I like about this area is that it doesn’t immediately scream Charlotte. It could easily pass for somewhere in Brooklyn, Boston, or another Northeast city. That ambiguity adds a bit of character to the images and helps them feel less tied to one specific place.
Without giving away the exact locations, the two spots we used are actually across the street from each other, which made it easy to shift between backgrounds while still keeping a consistent aesthetic.
A feeling I think alot of creatives share is when they naturally stumble upon a spot and they immediately start getting ideas of how they would properly use it. From pulling their phone, opening maps, and renaming pins to use later.
That’s actually how I discovered these two locations. Last year, I was shooting this exact G55 for it’s previous setup and looking for the perfect place that would work. Typically I don’t like to use the same location twice. However, adding the additional elements really elevated this spot true potential.
The Look
For Trav, the styling leaned into a clean and relaxed approach.
The Eurowise hoodie paired with wide black trousers and simple footwear gave the look a balanced mix of streetwear and automotive lifestyle. Nothing overly styled, just pieces that feel natural around the truck and the environment.
Adding the Mercedes-Benz cap was a small detail, but it tied everything back to the vehicle and helped keep the look cohesive.
Throughout the session we used the G55 almost like a stage. Sometimes Trav was standing beside it, sometimes leaning against it, letting the truck act as a visual anchor within the frame.
The contrast between the dark vehicle, the textured architecture, and the muted tones of the clothing created a really strong visual balance.
Intentional Elements
One thing that carried through this session, and really the entire Q1 series, was intention.
The vehicles weren’t randomly chosen.
The locations weren’t random either.
Each environment was selected to complement the clothing and help tell a small part of the overall story behind the apparel.
The townhome setting gave the shoot an urban feel, while the brick and residential architecture added warmth and texture that played nicely against the dark tones of the G-Wagon and the clothing.
Looking Ahead
After wrapping this session with Trav, it became even clearer how much the environment can influence the feel of a shoot.
Every location and vehicle in the remaining sessions was chosen with the same mindset: keep the visuals clean, keep the styling intentional, and let the personality of each person naturally come through.
Once I saw how well this session came together, I knew the rest of the series was going to be something special.
